Mitsubishi Chemical Holdings has established Chemistry Plaza, a showroom that functions as a starting point for collaboration with customers and the creation of solutions. Here, Mitsubishi Chemical Holdings products, technologies, and application examples are displayed to convey the comprehensive capabilities of the Group. Located within the head office building, the Plaza features more than 1,000 materials for presenting products and technologies, and more than 200 types of exhibits. It drew 4,082 visitors in fiscal 2010.
In addition, MCC has established two other Chemistry Plazas. One is Chemistry Plaza Yokohama, located in Mitsubishi Chemical Group Science and Technology Research Center (Kanagawa Prefecture). It houses the kind of cutting-edge technologies and platform technologies that are only available at an R&D facility. The other is Chemistry Plaza Yokkaichi, located in Yokkaichi Plant (Mie Prefecture), which principally displays resin products and technologies to convey our quality manufacturing capabilities. These Chemistry Plazas collaborate when working on common themes to help customers find solutions, while clearing demonstrating their individual positions and features.
In 2002, seeing to better respond to the needs and inquiries of customers concerning our products and technologies, we established the Information Center. This was a first for a comprehensive chemical products manufacturer. Utilizing product databases and networks that cover the Mitsubishi Chemical Holdings Group, we have proposed optimum solutions to the diverse issues of our customers, responding to a broad array of inquiries. During fiscal 2010, 7,855 inquiries were received, of which 3,864 related to products and technologies, 191 to requests for Group marketing support, 1,047 to non-business activities, and 2,753 to other matters.
It is worth noting that in fiscal 2010 inquiries relating to DIAION, ion exchange resin series, which are used for treating drains and purifying water, accounted for a little over 2% of overall inquiries (about 5% of inquiries related to products and technologies). The number of inquiries also increased for photovoltaic modules, which the Mitsubishi Chemical Holdings Group regards as a business of the future, focusing efforts on both marketing and development. This reflects the rising awareness resulting from extensive media coverage on the organic photovoltaic modules of MCC, as well as growing interest and expectations.
